It completely resonates with me when I think about my children. I find that boys in general, rarely get the gentle or kind tag straight up - they tend to get labeled boisterous, loud and wild (my twins are all of these too!). 

I am passionate about the impact of colour on our moods and emotions. Both my boys have been picking their clothes out for a little while now and always lean towards something colourful and vibrant which surprises me all the time. Don’t get me wrong they also wear multiple shades of blue, white, grey and black but it tends to feature less in their individual choices which I find completely goes against what you tend to see available in the boys section of a big brand store. My vision is to offer a diverse range of cool colour options for all kids, but give an unapologetic shout out to our boys. I hope it gives them an opportunity to freely express their self-confidence and personal style via some trendy and beautiful colourful additions to their wardrobe.